It’s
no April Fool’s joke — last month CNN delivered its lowest-rated month
in total day in over a decade, since August 2001, the month before the
September 11 attacks. The once-dominant cable news network posted
decade-lows among both total viewers (357,000) and Adults 25-54
(108,000). Versus April last year, CNN was down 21% in total viewers and
29% in 25-54. In comparison, leader Fox News was up 2% in total viewers
(1.1 million) and 1% in 25-54 (273,000) and No.2 MSNBC was flat in
total viewers (425,000) and down 5% in 25-54 (139,000).
It’s
no April Fool’s joke — last month CNN delivered its lowest-rated month
in total day in over a decade, since August 2001, the month before the
September 11 attacks. The once-dominant cable news network posted
decade-lows among both total viewers (357,000) and Adults 25-54
(108,000). Versus April last year, CNN was down 21% in total viewers and
29% in 25-54. In comparison, leader Fox News was up 2% in total viewers
(1.1 million) and 1% in 25-54 (273,000) and No.2 MSNBC was flat in
total viewers (425,000) and down 5% in 25-54 (139,000).
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